The Truth About Dental Websites
Are you being overrun by all the cold calls from internet marketing companies? Today there are dozens of companies fighting for your business, but how do you know who to choose? Most dental offices I speak to don't have the knowledge necessary to really know what they are paying for and many are being taken advantage of. At Inception Dental Websites we work hard to provide the level of service that you should expect at a price that makes sense for any office.
Our complete dental websites offer the latest in technology and we cover all the bases for you. We understand that you don't have the time to treat your patients, run your practice, and educate yourself about online dental marketing. Our system is designed to cover all the major services you need with the customer service you should expect.
The Complete Inception Dental Marketing System
- Conversion Optimized Dental Website
- SEO (Search Engine Optimization)
- Reputation Marketing and Management
- Video Marketing
- Social Media Integration and Marketing
- Mobile Marketing
- Google Maps Marketing
- Google Awards and Re-targeting
- Google Pay Per Clicks
Your reputation as a dentist is one of the most important things to protect. The internet today allows people to leave reviews that can potentially damage your image. Consider this: You, being a consumer, are searching for a service and come across a company that has less than satisfactory reviews or no reviews. Are you going to utilize this company’s services or the next company on the list that has good reviews? If you are like most people, you are going to use the company that has good reviews and quite a few of them.
Surveys show that 70% of people trust online reviews as much as a referral from a friend or family member. Our team at Inception will help your dental office to establish a program to protect and promote your reputation.
The Dental Website Myth
The first dental website providers that came out years ago told us all that websites were going to be a great new way to do patient education. It sounded great, but it didn't work. What we know today is that you can do a bit of education on your website, but it's primary function is really to give people more information about who you are. You can almost think of it as a fancy business card with a primary function of generating new patients for your office.
I fell victim to the myth in my own office. We bought a website filled with lots of information that looked good, but it never brought in any new patients. Today it's pretty clear to me why that website, and many like it continue, to fail.
- Too much vague, poorly written material that is not written by the doctor.
- A ridiculous amount of overused stock photos.
- No call to action for potential new patients.
- Internal pages not optimized for local search.
- Little to now SEO or search engine optimization.
- No ongoing monthly work being done to improve results.
This is why at Inception Dental Websites we do this differently. We discuss your needs with you to figure out how we can create a dental marketing website platform that will produce for your clinic. The complexity of this varies from client to client. Our belief is that we do what works and what makes sense so we don’t offer numerous packages. Google analytics research shows that at least 75% of all web browsing traffic goes through the top two positions. Now do you understand why it is so important to be on the top?
Our team at Inception can build you the best dental website in your city along with all the top services you need. We will cover all the bases for you each month so that you can focus on the most important parts of your practice. Call our expert team today.
By Mike Hamilton